If you've seen "Tung Tung Tung Sahur" all over your feed and wondered what it has to do with squishy toys — here's the short version: a viral internet character turned into a viral squishy toy, and it happened fast.
What is Tung Tung Tung Sahur?
Tung Tung Tung Sahur is a meme character that originated from Indonesian internet culture, specifically tied to Ramadan traditions. "Sahur" refers to the pre-dawn meal eaten before fasting begins, and in many Indonesian communities, people walk through neighborhoods banging drums (the "tung tung tung" sound) to wake residents for sahur. The character — typically depicted as a surreal, slightly unsettling figure making the drumming motion — became a viral meme, spreading rapidly through TikTok and Instagram in early 2026.
Like many viral characters before it (Among Us crewmates, Capybara, Axolotl), the leap from meme to squishy toy was almost immediate.
The Tung Tung Tung Sahur Squishy
The Tung Tung Tung Sahur squishy takes the viral character and renders it in squeezable silicone form. The appeal is the same as any character squishy: a familiar, funny, or beloved image combined with the satisfying tactile experience of slow-rise silicone.
What makes trend-based squishies interesting is their timing. The window between a character going viral and peak demand for merchandise is short — usually a few weeks. After that, the meme moves on and so does the search volume. If you're looking for one, now is the time.
Why Silicone Makes the Difference
Trend squishies often get produced quickly and cheaply — foam versions can show up within days of a meme peaking. The problem is that foam squishies don't last: they crack, lose their shape, and can smell odd off the shelf.
A Tung Tung Tung Sahur squishy made from food-grade silicone will hold its shape and texture long after the meme has faded — which, if you like the character, is exactly what you want. Silicone squishy toys are washable, non-toxic, and survive daily squeezing without degrading.
Is It Just a Trend Toy?
Not necessarily. The best character squishies outlive their meme moment because they're genuinely satisfying objects. A well-made squishy in the shape of a character you find funny or charming is a good desk toy regardless of whether the meme is still trending.
The stress and sensory benefits of squishy toys don't change based on the design — the squeeze is the same whether it's a capybara or a Tung Tung character.
Where to Find One
Character squishies like this are typically available through specialty squishy shops and independent silicone toy makers. For food-grade silicone options, check Bibisquishy's full collection — they produce character-style squishies in safe, durable silicone.